Market Metrics Privacy Policy

31 July 2018


MarketMetrics is a member of the Association of Market and Social Research Association (AMSRO), the national industry body of market and social research organisations.  Through this body our company has chosen to be bound by the Market and Social Research Privacy Principles (M&SRPPs), which were approved by the Federal Privacy Commissioner in September 2003 to replace the National Privacy Principles (NPPs) and then further approved in 2014 as the Australian Privacy Principles (APP’s).  This approval indicates that the Privacy Commissioner is satisfied that the Market and Social Research Privacy Principles included in this Code are at least the overall equivalent of all of the obligations set out in the Australian Privacy Principles in that we also abide by the principles and code of professional behaviour of the Australian Market and Social Research Society (AMSRS).

Information regarding AMSRO can be found on their website and the website for the AMSRS is

MarketMetrics uses information collected solely for research purposes, to investigate the behaviour, needs, attitudes, opinions, motivations or other characteristics of individuals, companies or other organisations.  We do this in order to provide information to our clients, government, commercial and not-for-profit organisations, which will assist them in making decisions about their products and services.

Most of the information we hold is not connected with details that identify who the information is about.  This is because researchers are not generally concerned with the identity of the person who provided their data, and remove such details as soon as they are no longer required.  However, while your information remains identifiable, you have the right either to request access to, or deletion of, any information about you held by MarketMetrics.

MarketMetrics strives to ensure the security, integrity and privacy of personally identifiable information of its respondents and customers.  MarketMetrics uses a variety of physical and electronic security measures including restricting physical access to its offices, firewalls and secure databases to keep personal information secure from misuse, loss or unauthorised use or disclosure.  If you have any queries please contact us on 03 8781 5777

If you would like to check that our company is recognized by the Australian Market Research and Social Research Society you can visit the website on