Connecting real people to real insights

228K+

CATI / WATI surveys
conducted since 2001

55,435

F2F surveys
conducted since 2001

15,310

Qual recruitment surveys
conducted since 2001

1,365

Mystery shopping surveys
conducted since 2001

Pioneering market research

At Market Metrics, we are more than just a research company; we are pioneering market research through exceptional data collection, using real people, providing innovative insights, and creating strong client relationships.

As a leader in the industry, our mission is simple yet profound – connecting real people to real insights that not only illuminate the path ahead, but also pave it with opportunities.

With decades of combined experience, our team of experts delve deep into the ever-evolving market landscapes, harnessing the power of data analytics, consumer behaviour insights, and competitive analysis. Our approach is bespoke, recognising that each business has its unique challenges and aspirations.

From small start-ups to multinational corporations across Australia and beyond, we tailor our services to meet your specific needs, ensuring relevance and impact.

Market Metrics stands at the forefront of innovation, employing state-of-the-art technologies and methodologies to capture the nuances of market dynamics.

Our expertise

CATI

Our Computer-Assisted Telephone Interviewing (CATI) service provides efficient and accurate data collection through telephone surveys. Utilising advanced CATI software, our experienced interviewers conduct telephone interviews and capture responses in real time. This approach ensures high-quality data while maintaining cost-effectiveness for quantitative research needs.

WATI

Web-Assisted Telephone Interviewing (WATI) combines the power of online surveys with the personal touch of telephone interviews. Our WATI service streamlines data collection by allowing respondents to complete part of the survey online while an interviewer guides them through more complex sections over the phone. This hybrid approach increases response rates and data quality.

Field Intercept Interviews

Our face-to-face interviewing services facilitate in-depth quantitative and qualitative data collection. Our trained interviewers conduct interviews at high-traffic locations or designated facilities based on your research needs. This personalised approach captures rich insights through direct interactions and observational techniques.

Client List Management

For project-specific research, clients provide us with contact lists from their own databases. We maintain the highest standards of privacy to ensure all personal information is stored separately and removed from our systems once the project has been completed to the client's satisfaction. Our role is to utilise the client's list for the designated research project while upholding strict data handling protocols.

Research Studies Recruiting

Finding the right participants is crucial for reliable research insights. We specialise in recruiting quality participants for focus groups, clinics, interviews, central location tests, in-home use tests, customer experience studies, user experience research, and eye-tracking studies. Our vast network and panel reach as well as proven recruitment strategies ensure you have access to the ideal audience for your quantitative and qualitative research needs.

Project Management

Our project management services provide end-to-end support for complex research initiatives like central location tests, in-home use tests, and clinics. From participant recruitment and facility coordination to data collection and reporting, our experienced team oversees every aspect to ensure seamless project execution.

Mystery Shopping

Gain valuable insights into your customer experience with our mystery shopping services. Our mystery shoppers pose as regular customers to objectively assess service quality, compliance with standards, and overall customer satisfaction at your retail locations or service touchpoints.

Store Audits

Our store audit services offer a comprehensive evaluation of your retail environments. Our trained auditors visit your stores to assess merchandising, product displays, pricing, promotions, and overall store conditions, providing actionable data to optimise your retail operations.

Online Surveys

Leveraging advanced online survey platforms, we design and deploy custom surveys to gather quantitative data from your target audiences efficiently. Our online survey services cover a wide range of methodologies, including customer satisfaction surveys, employee engagement surveys, product feedback surveys, and more.

Incentive Management

Providing appropriate incentives is key to maximising participant engagement and response rates. Our incentive management services ensure incentives are procured, tracked, and distributed efficiently according to your research requirements. We handle end-to-end incentive logistics. This allows you to focus on your core research activities while we take care of incentive-related processes compliantly and seamlessly.

Let us navigate you through the noise of your data

Our project management team of experts are dedicated to delivering fast, cost-effective, and targeted recruitment solutions.

We take pride in providing representative, high-quality respondents, backed by detailed screening responses available for all projects.

Our commitment to excellence is further reinforced by our ISO quality accreditation, ensuring adherence to the highest standards across all company processes.

We maintain a centrally managed, large National database that is constantly updated and refreshed, ensuring access to the most relevant and up-to-date respondent pool.

Throughout your project, our team will maintain regular client liaison, keeping you informed and involved at every stage, fostering a collaborative and transparent working relationship.

FAQs

We welcome individuals aged between 5 and 85 years old to register for our paid survey opportunities. Ideal participants should possess strong written and verbal communication skills, enabling them to articulate their thoughts and opinions effectively. Additionally, we seek individuals who embrace creativity and have a genuine enthusiasm for engaging in enjoyable and thought-provoking activities.

Our diverse range of surveys caters to a wide array of interests and demographics, ensuring that every participant can contribute their unique perspectives in a stimulating and rewarding manner. Whether you're a student, a working professional, or a retiree, we value the insights of individuals from all walks of life, fostering an inclusive and dynamic research community.

At Market Metrics, we offer a diverse range of engaging research activities, each designed to capture valuable insights from our esteemed participants. Depending on the project's requirements, you may be invited to participate in focus groups, one-on-one discussions, video call sessions, or telephone questionnaires. Additionally, we frequently seek participants for mystery shopping experiences, product trials (both existing and new offerings), television pilot screenings, movie previews, and tasting tests.

For those interested in more immersive experiences, we also conduct in-home studies and comprehensive online surveys. Regardless of the format, our commitment remains unwavering – to create an enjoyable and rewarding experience for every participant. The organisations we collaborate with prioritise fostering a positive and engaging environment, ensuring that your time and contributions are truly valued.

For focus groups and market research discussions, you have the option to attend in person at a designated location or participate remotely via video conferencing platforms like Zoom or Microsoft Teams. These interactive sessions provide an opportunity for you to share your insights and engage in thoughtful discussions.

Alternatively, online surveys offer a convenient way to contribute your perspectives. These typically involve responding to a series of questions, which may include multiple-choice options as well as opportunities to provide detailed written feedback. Regardless of the format, your valuable input plays a crucial role in shaping our understanding of consumer preferences and market trends.

No prior knowledge is required! The essence of market research lies in gathering candid and authentic feedback from diverse perspectives. Businesses value the genuine opinions of individuals who experience their products or services for the first time during the research process. Your fresh perspectives and unbiased reactions are invaluable in shaping their understanding of consumer perceptions and preferences.

Our goal is to create an environment where you can engage with the product or service naturally, without any preconceived notions or expectations. Your honest impressions, thoughts, and suggestions, untainted by prior exposure, are precisely what companies seek. Rest assured, your lack of familiarity is not a disadvantage; rather, it is an opportunity to provide the raw, unfiltered insights that drive innovation and improvement.

The duration of paid market research opportunities can vary, but most engagements range from 30 minutes to 3 hours. Standard questionnaire surveys are generally designed to be completed within 5 to 20 minutes, offering a convenient and flexible option. For more in-depth insights, focus groups may extend to an hour or longer, allowing for comprehensive discussions and valuable feedback. Regardless of the format, we strive to ensure that the time commitment is clearly communicated upfront, enabling you to make informed decisions and effectively manage your schedule.

Your primary responsibility is to arrive at the designated location well-prepared to actively engage in the discussion. We kindly request that you plan to be present at least 10 minutes before the scheduled start time. This will ensure a prompt and organised commencement of the session. Please note that due to the nature of focus groups, late arrivals may unfortunately not be admitted, resulting in the forfeiture of the participation incentive. By being punctual, you contribute to a smooth and productive experience for all participants.

We strive to accommodate a wide range of schedules and preferences to ensure maximum convenience for our valued participants. Market research activities can be scheduled during daytime hours, evenings, or weekends, depending on the specific requirements of each project. Our primary goal is to identify time slots that are suitable for the majority of participants involved.

Rest assured, you will always receive comprehensive information about the estimated duration and precise start time of any research activity before committing to participate. This transparency allows you to make informed decisions and effectively plan around your existing commitments. We understand the importance of respecting your time and ensuring a seamless experience from start to finish.

Absolutely not! We firmly believe that your time and insights are invaluable, and you should be compensated accordingly. Our commitment is to provide a seamless and rewarding experience without any financial obligations on your part. Rest assured, you will never be asked to make a purchase or pay any fees to participate in our market research activities.

Your role as a participant is to contribute your honest opinions and perspectives, which are crucial in shaping products, services, and marketing strategies. We acknowledge the significant value you bring to the research process, and our only expectation is your thoughtful and candid feedback. You can engage in our activities with complete confidence, knowing that your involvement will be duly recognised and rewarded, without any hidden costs or financial commitments.

There could be a few reasons why you haven't received recent invitations from us. Most commonly, it might be because your profile did not align with the specific criteria required for our recent research projects. To maximise your chances of being selected, we encourage you to regularly update your profile with as many relevant details as possible. This will help ensure that your profile accurately reflects your characteristics and preferences, enabling us to match you with suitable opportunities.


Additionally, please note that if you have recently participated in a focus group, there is a six-month cooldown period before you become eligible for another group forum. This measure is in place to maintain the integrity and diversity of our participant pool.


Rest assured, we value your contributions and strive to provide opportunities that are tailored to your profile. By keeping your information up-to-date and allowing for the appropriate time between focus group participations, you can enhance your chances of receiving invitations that align with your interests and preferences.

Safeguarding your privacy and personal information is of utmost importance to us. We adhere to stringent protocols to maintain the confidentiality of your data, and under no circumstances will we disclose your personal information to third parties without your explicit consent. Our practices are meticulously aligned with the National Privacy Principles outlined in the Commonwealth Privacy Act 1988 (Act No. 119 as amended), as well as the Market and Social Research Privacy Code.

We invite you to review our comprehensive Privacy Policy, which transparently outlines our robust data protection measures and your rights concerning the use and management of your personal information. You can participate in our research activities with complete confidence, knowing that your privacy is our top priority, and your data is treated with the utmost respect and care.

In the unlikely event that we need to share any of your information, we will seek your prior approval and clearly communicate the purpose and extent of the disclosure. Our commitment to ethical practices and strict adherence to privacy regulations ensures that your trust in us remains unwavering.

At Market Metrics, we play a vital role in facilitating market research by curating a diverse pool of participants for surveys and interactive sessions. Our dedicated team of specialists is committed to building strong relationships with individuals and businesses across Australia, enabling us to gather valuable insights that drive informed decision-making.

We take great pride in our ISO 20252 certification, which attests to our adherence to the highest standards of quality and ethical practices in market research. Additionally, our corporate membership in esteemed organisations such as AMSRO (Association of Market and Social Research Organisations) and The Research Society further underscores our commitment to excellence and industry best practices.

We offer a range of options to accommodate participants' preferences and ensure a comfortable experience. Some studies are conducted via online video sessions, allowing you to participate from the convenience of your own home. During the COVID-19 pandemic, we've prioritised these virtual formats for safety and accessibility.

However, when circumstances permit, we also coordinate in-person sessions at venues strategically located in major cities, ensuring proximity to public transportation and ample parking options. Occasionally, we extend our reach to smaller cities, providing opportunities for diverse perspectives.

Regardless of the location, our commitment remains unwavering – to create an engaging and hassle-free environment that fosters insightful discussions and valuable contributions from our valued participants.

At Market Metrics, we offer a comprehensive range of market research services tailored to meet your business needs. Our services include consumer behaviour analysis, competitive intelligence, market segmentation, product testing, and brand positioning studies. We also specialise in custom research projects to provide you with actionable insights and data-driven strategies.

Market Metrics utilises advanced data analytics and qualitative research methods to help your business gain a deep understanding of your target audience. We conduct surveys, focus groups, and in-depth interviews to gather valuable insights into consumer preferences, purchasing behaviour, and motivations. This enables you to tailor your marketing strategies effectively and improve customer engagement.

Market Metrics has extensive experience across various industries, including retail, healthcare, technology, financial services, and FMCG (Fast-Moving Consumer Goods). Our team of experts is well-versed in industry-specific challenges and trends, ensuring that our research methodologies and insights are highly relevant and actionable for your business.

Accuracy and reliability are paramount at Market Metrics. We employ rigorous research methodologies, utilise the latest data collection tools, and adhere to industry best practices. Our team of experienced researchers and analysts meticulously verify and validate data to provide you with trustworthy and actionable insights. We also use advanced statistical techniques to ensure the robustness of our findings.

Market Metrics can assist your business in developing a successful market entry strategy by providing comprehensive market analysis, identifying key opportunities and threats, and understanding the competitive landscape. We conduct thorough research on market size, growth potential, consumer preferences, and regulatory environment to help you make informed decisions. Our insights and recommendations will guide you in positioning your products or services effectively and maximising your market entry success.

Register for our panel